in order for your web site to get the search engine traffic it needs to be organically optimized. The software allows you to change the content from page to page so your web site will have different titles, descriptions and keywords as well as a uniquely laid out structure for the page that is derived from your page's content.
If you add a property for let's say.... Hialeah, Florida and you add a good description for that real estate property; you will effectively change the way the page is laid out and what it uses as alt tags, comments, images etc. turn your web page into a page optimized for ' Hialeah, Florida '. Each title is different and so is the layout and content depending on what that particular property is for. This means your pages will draw targeted traffic from folks looking for your particular properties.